Ending a long suspense and amidst a lot of media hype Tata motors finally unveiled its 1 Lakh ($2550) car `Nano` in 2008 Auto-Expo at Pragati Maidan, New Delhi. It was eagerly awaited for a long by the people. The launch of this car is supposed to bring another revolution in Indian auto market exactly the way it happened with the launch of Maruti 800 in 1980s. It can already be seen with Bajaj announcing its entry in small car segment in collaboration with Nissan and Renault by 2010. The prototype of this car has already been put on display in Auto-Expo. Similarly Suzuki Motors of Japan, a major share holder in Maruti-Udyog limited, has already tied up it's seat belt with development of a low cost 660cc engine for it's new car in reply to Tata's `Nano`. This car is also about to roll out somewhere in 2008.
As it was being expected the launch news immediately took the whole media like a fire with everyone from company personnels to media reporters to market analysts expressing their views about it. I noticed a mixed public reaction from various news channels about this car. People from lower to middle income groups are very excited as they can easily fulfill their long cherished dream of becoming a proud four-wheeler owner now. Along with being economical its smaller size demands lesser parking space in comparison to other smaller cars. Analysts also say that it will also impact the used car market by not only slashing their prices but also providing a new car option at the same price. On the other hand there is this another group who is worried with the repercussions from the over sale of this car on already deteriorating traffic and climatic conditions in cities. Delhi is at first place in this regard with the highest number of vehicles among all the metropolitan cities. The main target for this car would be two-wheeler aspirants who will now have the option to own a four-wheeler with slightly more investment.
Whatever people would say, but this much envisaged car of Mr. Ratan Tata is already in market now. It is powered by a 624cc 33bhp engine which claims to deliver a mileage of 20kmpl. It has an un-geared (continuous variable transmission) engine at the back powering the rear wheels. Despite its lower cost and small size company claims it to be completely secure from all security point of views. It is available in three variants, one basic and two deluxe. The showroom price of the basic version is Rs. 1-Lakh exclusive of VAT and road tax.
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